Brothers to run from Harborough to Northampton for diabetes charity

Brotherly rivalry has turned a 14-mile charity run from Market Harborough to Northampton into a “hotly-contested race”.

Oliver Jelley, 32, from Scotland Road, Market Harborough, and Ben Jelley, 26, from Rushton Road, Desborough, will be taking part in the fundraiser on Saturday, June 7 to raise money for the InDependent Diabetes Trust (IDDT).

The charity, based in Northampton, has launched its ‘£20 Challenge’ in a bid to generate much-needed funds by calling on every supporter to raise an ‘attainable’ amount.

The duo will be running along the disused railway line between the towns, which is now the Brampton Valley Way.

Oliver, 32, who runs Husbands Bosworth-based PR agency Orange Juice Communications and works with the charity, said: “It started out with just me but my little brother was keen to get involved – so, as we’re quite competitive, it has inevitably turned into a hotly-contested race.

“Since he decided to join me, my training has increased, but it’s not just about who reaches the finishing line first, it’s also now turning into who raises the most money as well.

“The IDDT work tirelessly in the name of people with diabetes, helping to make their lives easier. I am a dedicated supporter and am proud to be taking on this challenge.”

Ben, who works as a creative designer for East Langton firm The Attic Room, added: “Olly thinks he’s the sporty one, but I’m better at long distance running so this challenge is my opportunity to get one over on him.”