Working in more than a dozen countries, primarily in Africa, Lifeline Energy focuses on reducing energy poverty for the poorest, with an emphasis on women and girls. Partnering with local aid organisations, Lifeline Energy assesses the target population's energy and information needs, co-creates appropriate distribution strategies and trains end-users to maximise the benefits of Lifeline products. It fully engages the community, working with vulnerable groups to design renewable products they need in their day-to-day lives, which also can be used in microenterprises. Lifeline Energy remains a registered 501 (c)(3) tax-exempt charity in the USA, a registered charity in the UK and is a Section 18A and 21 non-profit in South Africa. Under its new name, Lifeline Energy retains all board members in the USA, UK, and South Africa, as well as its ambassadors: Tom Hanks in America, Mount Everest and South Pole trekker Sibusisu Vilane in Africa, and noted humanitarian Terry Waite in Europe.