Last year it was the Three Peaks, this year its Coast to Coast along Hadrian's Wall.

Following on from the success of last years fund raising event where a group of 12 Open GI employees took on the task of completing the Three Peaks Challenge within 24 hours, when over £5,000 was raised for Cancer Research, a number of the team have decided to go for it again.

This time its cycling. No less of a challenge, just a different group of muscles. The team will attempt to cycle from Coast to Coast following the historic landmark of Hadrian's Wall. Starting in Silloth and ending 118 miles away in South Shields, the team will attempt to complete the ride in less than 24 hours. The charity selected by Open GI staff for 2010 is the Midlands Air Ambulance, a very worthy local charity.

The members of the team are Paul Davies, Will Duckworth, Mike Peters, Colin Reader, Julian Slaughter and Steve Taylor.

The actual event will take place on Saturday 31st July 2010.

Please donate any amount you can to help fund the Midlands Air Ambulance.

Midlands Air Ambulance Charity is responsible for funding and operating three Air Ambulances serving the Midlands and Welsh border region. Flying its first mercy mission in 1991, the organisation is regarded as one of the longest established and busiest Air Ambulance operators in the UK.

It is not always fully appreciated that Midlands Air Ambulance is funded solely by the public and local businesses. We receive no government money or National Lottery funding. The generosity of the public helps to raise the £5.6 million required each year to ensure our three helicopters remain operational, so please consider making a donation or join our lottery to help save lives across the region.

Midlands Air Ambulance is proud to serve communities in Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire.