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Fundraiser of the month, April 2006

Facing a challenge for Adam

Alison Mitchell and her fiance Adam

Alison Mitchell usually goes on relaxing holidays, but this year she is going to do something very different.

For 10 days she'll join a group of people walking the ancient Inca trail in Peru, climbing to an altitude of 4,400 metres.

It will be a physical and mental challenge but she has decided to use the experience to raise money for Cardiac Risk in the Young (CRY), a charity that works to raise awareness of Sudden Adult Death Syndrome, in memory of her fiancé Adam.

Adam and Alison met working together at the Bank of Scotland and were set to get married in October this year.

Alison will be paying for the cost of the trip herself so all the money she raises will go straight to CRY. You can see her fundraising page and support her at www.justgiving.com/alison_mitchell.

"I want to raise awareness of this cause because I can't believe that people as young as Adam are dying for seemingly no reason," she says. "The trek is giving me a good focus and purpose for the rest of the year."

Alison has raised a staggering £7,330 in just a couple of weeks and hopes to boost the total even further to benefit CRY. Because Alison and Adam worked together, they knew many of the same people, and she emailed her fundraising page to everyone she knows. The response was impressive and heartfelt- Adam's wide network of friends have all come together to support Alison's fundraising journey.

She is also planning to organise a fundraising golf event in the summer and a post-trek black tie dinner in honour of Adam's memory.

As well as raising awareness, CRY supports those who have suffered a loss through a network of affected families and counselling; promotes heart screening, ECG testing programmes and contributes to medical research; donates medical equipment to doctors' surgeries and hospitals and funds the CRY Centre for Sports Cardiology at the British Olympic Medical Centre.

To show your support for CRY and for Alison in her fundraising effort, please visit her page at www.justgiving.com/alison_mitchell.

If you feel inspired by Alison, you can set up your own fundraising page to raise money with any sort of challenge you choose, for over 1,000 charities featured on Justgiving. Just click here.

Writing a personal message and using a good photo — or several — helps encourage friends and colleagues to get into the spirit and donate generously too.

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