Archive for Justgiving for Charities

Saving Africa’s Witch Children - update from Gary Foxcroft

Last week we blogged about a Channel 4 Dispatches special, Saving Africa’s Witch Children, and the appeal set up by the charity Stepping Stones Nigeria to coincide with the film.

The response to the appeal has been amazing - over £18,000 has now been donated to the fundraising page at www.justgiving.com/witchchildren

If you missed it, you can watch the whole program again or catch two short clips. The incredibly moving program was broadcast last Tuesday from 9-10pm and you can see in our graph how donations started to fly in even before it had ended - the original target of £10,000 was almost reached that night!

Saving Africa's Witch children appeal graph

This is a brilliant example of a television appeal working in harmony with online fundraising. There was no mention of the fundraising page address in the program, but it was highlighted on the charity’s website. It shows the importance of signposting appeals on your charity’s website to make it easy for people to give online, even if they find out about you offline.

Following up on the appeal, we asked Gary Foxcroft, Programme Director of UK charity Stepping Stones Nigeria, some questions about the reaction to the film’s broadcast.

So many people have been moved by your film – what were the best and the hardest parts of making it?

The best bit was undoubtedly the resounding success of the child rights rally. I’ve been involved in many other protests over the years but none as successful as this. The hardest bit was actually being followed by a film crew everywhere you went. And watching yourself on the screen really isn’t pleasant I can assure you!

What kind of feedback have you had from people who watched the film?

The feedback has been overwhelmingly positive. Before it came out I was very concerned that we may end up being accused of racism or colonialism. However the response from Nigerians and other Africans has been really lovely and I’m so happy that people see this as a humanitarian issue and not simply one of race.

How have you found using Justgiving?

Fantastic! I’m just so relieved that we managed to set the account with you up in time. The response completely overwhelmed us and Justgiving took a massive weight off our shoulders in terms of making it easy for people to donate and support our work. The whole Justgiving team have been nothing but outstanding in the support that they have given us. A truly top class outfit!

How often are you in touch with the children in the film, and the charity working with them in Nigeria?

I’m in almost daily contact with the guys at CRARN (the Child Rights and Rehabilitation Network) and quite often speak with the children via the loudspeaker on Sam’s phone.

What practical work is Stepping Stones Nigeria doing right now, and what’s planned for the future?

At the moment we are working hard on making sure the film is as widely watched as possible in Nigeria. It’s a great advocacy tool and we feel it is of great importance that as many people get to watch it as possible. We are also planning a large Prevent Abandonment of Children Today Campaign event in Oron (where Mary was rescued from) in December.

As for the future, well the support we have received on the back of the film will allow us to significantly expand the facilities at the CRARN camp, set up a new street child project in Oron next year and carry out a widespread enlightenment campaign. One thing that I am looking forward to working on is producing our own Nollywood film that portrays the actions of exploitative pastors and ends with them being sent to jail. It’s likely to be called “The Real End of the Wicked”!

What’s the best way for people to help Stepping Stones Nigeria at the moment?

Other than donations, we really need people to pressure the UK government and Nigerian government to act to protect these innocent children. There are online petitions to sign, letters to write to key stakeholders, Facebook groups to join. We need to spread the word about what is happening in Akwa Ibom State and exert as much pressure as we can on the policy makers so that we can put an end to the abuse of these children’s rights.

* * * *

That’s fantastic - thanks for taking the time to speak to us Gary, we wish you all the best in your ongoing work and appeals.

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Fundraising appeal pages on Justgiving

Over the last month we’ve highlighted a number of different appeals on the blog, all delivered through fundraising pages. Some have been hugely successful, others less so. Delving into why some have raised more money than others is a topic for another day, but creating appeals does seem to be something of a trend on the site.

charity-support-bigLooking at the analytics for our fabulous new charity support area confirms this - one of the most popular questions (posed by the 7,145 unique visitors to the area in just 7 weeks) is: how do I create an appeal page?

Whether people are asking the question after seeing these appeals or not, it’s certainly a great use for the humble fundraising page outside of traditional (or non-traditional) sponsored events. So, here’s how to do it:

  • In your Raise Money section (which looks like this), click on Create your page
  • Select other from the drop-down box under your official events list and click continue
  • Choose how long you want the page open and click continue
  • Log into your personal account (rather than your Charity Account) or select I’m new to this site and enter your charity’s name in the name boxes, as it will show on the page and thank-you message
  • Choose a web address for your page
  • Personalise your page by explaining where funds will be spent in the personal message and adding your own photos and a video
  • You can show cash or cheques you’ve received in the Amount raised offline box
  • You can personalise your donor thank-you message in the Donation confirmation box

The advantage of creating an appeal page this way is that you’ll be able to see how many people have donated both on the page itself and in your Charity Account.

Fundraising pages are popular appeal pages because people can link to them in their Facebook profiles and use our widgets on their websites and email signatures. This way, pages attract more people who would never even know the appeal existed.

So that’s how to create an appeal - it’s not very hard to do, but we’re planning on making appeals themselves work harder next year… In the meantime, our charity support area has already answered over a thousand questions, and you can ask yours too at www.justgiving.com/charitysupport

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Saving Africa’s Witch Children

Tune into Channel 4 at 9pm tonight for Saving Africa’s Witch Children, a Dispatches special.

witch-children1

The film tracks the work of Gary Foxcroft, Programme Director of the UK charity Stepping Stones Nigeria, and his mission to save and transform the lives of the Nigerian children who are blamed for disasters and famine, branded witches and then abandoned, tortured and murdered.

Working with the Child Rights and Rehabilitation Network in the Niger Delta, Stepping Stones Nigeria raises the money desperately needed to rescue children accused of witchcraft, give them medical treatment and  help them recover from the trauma they’ve had to endure.

Stepping Stones Nigeria has set up an appeal page on Justgiving to go with the film, and all the donations made will go directly towards helping the children featured in the film, as well as countless others.

You can do your bit by donating something to Stepping Stones Nigeria here or raising money for them here.

If you’d like to find out more about their work, you can also go to their website.

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openDemocracy launch campaign on back of Obama victory

openDemocracy logoTo tap into the energy brought about by the election of Barack Obama, The Open Trust has launched a campaign to support its openDemocracy program that works to promote democracy, human rights and respect on a global scale.

You can show your support for the campaign by donating at www.justgiving.com/makechange

As it says on the fundraising page,

We want to make Obama’s change a reality and we need your help

The internet has played a huge part in this Presidential Campaign, like no other before, with Obama himself pioneering a new way of engaging and motivating his supporters through online fundraising.

The interest overseas has been so much greater than past elections, with various websites set up to predict what the world would have voted, and wall-to-wall press coverage.

The Open Trust have started their campaign to harness the feelings of change felt by those outside of America and to give people a platform to show their support for democracy.

As they say on the fundraising page:

Energised, hopeful, excited? American voter or not, there’s an air of optimism and belief in the possibilities of the future.

Let’s transform those feelings into real change.

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Dee’s 10 miles 4 the Marsden

We first met Dee Jackson on Twitter a couple of weeks ago, when she tweeted about her good experiences with Justgiving.

She’s been busy raising money for the Royal Marsden Cancer Campaign, by taking part in the Great South Run, and she’s been posting regular progress updates on Twitter.

Impressed with how fast she managed to beat the fundraising target on her Justgiving page (and enjoying all her cheerful tweets), we asked if she’d tell us more and share her tips with all our fundraisers.

So here she is.

Congratulations on the run! What were the highlights? Were there any low points and what kept you going?

Thank you! I was really nervous as I could really have done a bit more training to be honest - but the weather was so-o-o-o bad in the summer, I just didn’t get that many miles in. On Sunday morning, when I saw the rain cascading down, my heart just sank! Luckily, by the time I got to the start about 11.00 am, it was only spitting. I was more than a bit miffed when an 8 foot high “Paddington Bear” went past me at 1-1/2 miles, but I overtook him back six miles later! Every time I started to flag, I looked behind me at the team of soldiers PUSHING a land rover (in aid of wonderful new charity, Help for Heroes) and I got a 2nd wind!

Can you tell us more about the Royal Marsden and why it’s great?

When I did the London Marathon in 2001, I ran for Macmillan, who had been a huge support to me and my family when my husband Peter was ill in 1997. This year, my brother-in-law Nick has spent six months being looked after at the Marsden in London, having a really gruelling chemotherapy for a nasty lymphoma. Two weeks ago, we heard the fantastic news that he is now in remission; so I realised: all the more reason to run.

How did you approach your fundraising? Did you have a strategy for contacting people/promoting your page?

Until about then, I was secretly thinking of how I could wriggle out of running so, apart from idly mentioning the idea to a few people, I really hadn’t done any fundraising at all. I didn’t even do my Justgiving page (www.justgiving.com/dees10miles4themarsden) until the Monday before the run and didn’t e-mail out the link until the following Thursday! I felt a bit nervous asking for sponsorship, when I know that everyone is tightening their belts at the moment, so I tried to couch the e-mail in very jokey “please don’t feel obliged, but…” terms.

How did you expect people to respond? Did they surprise you? How many times have you upped your target?

It turned out I had nothing to worry about! Within about three hours of the e-mail, my initial target of £500 had been seriously exceeded. (the Marsden only ask for £250 per runner…) I had to up it regularly over the next few days and in fact, had to put it up to £1600 on Tuesday. The money is still coming in as well and it looks as if we are going to have the best part of £2,000 for the Marsden.

Have you got any good fundraising tips to share with anyone who’s struggling to meet their target?

Both times I’ve raised money on my own, I’ve had a very personal reason for doing so and I think that really helps – don’t be afraid to highlight that personal reason to your sponsors. All the way around the Great South Run, I was constantly touched and moved to read everyone’s shirts, with the photos and stories of whom they were running in memory of. Luckily for our family, and thanks to the Marsden, I wasn’t running “in memory” of Nick. This time, I also knew that many family friends had wanted to make a gesture when Nick was bravely having his treatment and I suspected that making a donation to the Marsden would be an easy way for them to do so.

Have you got any feedback for Justgiving? What worked well/how could we improve?

My own marathon was pre-Justgiving.com and I can still remember how difficult and tricky it was to get people to make good their pledges. Not that they didn’t want to donate! It was just a hassle. Justgiving makes the whole process so easy and several older sponsors (from my mother and father in law’s generation) were very impressed with my page, the site itself and with how easy it was to sponsor! I also made sure all my Facebook friends knew I was running by posting the link to my page really regularly and making jokes about my unfitness in my status updates.

Twitter also really came into its own! About a week before the run, I tweeted to ask how frequently my Tweeple thought was acceptable to tweet for sponsorship. The consensus from all the DMs was: about once a day for seven days – so that is what I did – making sure I tweeted the link to my page, made jokes about my lack of fitness and subtly talked about the Marsden regularly. I also tried to vary the time of the tweet so all my Twitter friends in Oz and the US knew what I was doing. I was absolutely overwhelmed by how many of them actually donated!

Thanks so much for your feedback Dee and good luck reaching your *new* target for the Royal Marsden.

If you’ve got any ideas or feedback for us, including fundraising tips you’d like to share, you can always email us at suggestions@justgiving.com

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Our new Charity Support area

Lots of you will know we have a charities helpdesk, in the form of Natalie, Liz and Gemma, who are here Monday to Friday 9-6 on the phone and email.

In a nutshell, they’re great. So great, in fact, that we wanted to make the help and support they give our charities into a special area on Justgiving where charities can go for information, advice, training, resources and more. And so…

We‘re really pleased to announce that our lovely new Charity Support area is up and running and helping our charities *as we speak*.

This is where it lives: www.justgiving.com/charitysupport

It’s a mixture of:
- video tutorials for you to watch over a coffee
- interactive online training sessions
- clear instructions for you to print out
- slideshows on all kinds of things
- a searchable FAQ section
- and much, much more…

So now, if you’ve got someone new in the office who isn’t familiar with Justgiving, all they need to do is look at the ‘New to Justgiving’ section. Or, if you’d like some more ideas on how to make the most of Justgiving, the section on ‘How to raise more money’ is for you.

Don’t worry, our charities helpdesk isn’t going anywhere – they’re still very much here to help you on the phone or over email. But in the time it takes you to write that email, you may well find the answers at www.justgiving.com/charitysupport

And now it’s over to you. We’d love to know what you think, so please do have a look and then let us know your feedback in our short survey.

It’ll help us keep on giving you the support you need.

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The Internet and Fundraising: threat or opportunity?

Are you intrigued by the question this post poses? If so, come along to a free webinar organised by Intelligent Giving taking place next Tuesday 4th November at 3pm where that question will be discussed.

I’ll be speaking on behalf of Justgiving, but don’t let that put you off - there are three other great speakers who’ll be talking about the free tools charities can use online, the pros and cons of using social media, complete with lots of real-life examples of what charities have achieved online.

It’s all free and you can register here.

If you want more a bit more info, I’ve copied the full Intelligent Giving blurb below, or you can visit their site:

You are invited to register for the first webinar – online seminar – given by the independent charity-evaluation website, Intelligent Giving. This hour-long interactive discussion is free to attend and is designed to give practical help and advice to charities wanting to become more effective. The first webinar will be held on Tuesday 4th November at 3pm, and is entitled ‘The Internet and fundraising: threat or opportunity’.

For more information and to register for this free webinar please visit www.intelligentgiving.com/the_buzz/webinars.

The panel of expert speakers will be made up from Nathaniel Ashford (Website and eCommunications manager at ActionAid), Jon Brooks (Managing Director of the Big Give), Howard Lake (Director of UK Fundraising) and Jonathan Waddingham (Charity Champion at Justgiving).

The webinar will comprise a 45-minute panel discussion, live over the Internet. It will be followed by 15 minutes Q&A, based on questions sent in live by the audience.

This free webinar will help charities understand the opportunities presented by the Internet and how they are best exploited using real-life examples. Topics covered will include:

• How to take advantage of free tools on the Internet.
• How social networking can dramatically improve the relationship between charities and donors.
• How charities have successfully integrated their Internet and fundraising strategies.

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Steve (almost) swims the Channel

Last month, a very brave man called Steve Weatherley attempted his first Channel swim, to raise money for the Whale and Dolphin Conservation Society.

He *almost* made it.

Steve tells the story of his turbulent – not to mention chilly - challenge on his fundraising page.

We decided to get in touch with Steve to find out more about it all, and here’s what he had to say.

1) How did you decide to take on the massive challenge of swimming the channel? Did anyone encourage you?

The urge to swim the channel came as I watched the Sport Aid footage of David Walliams swimming the channel. I was mesmerised by his decision to tackle such a monumental challenge, despite not being an especially good swimmer, and I was even more amazed and humbled by his incredible determination during all the gruelling training.

Watching the full story, from his first experience of jumping into very cold water and having a panic attack, to his struggle to haul himself out onto the rocks near Calais in a 1 hour documentary, struck something deep within me. I immediately thought that I’d like to have a go at the channel challenge myself. Unfortunately, I uttered my thought out loud to friends and family and, before I knew it, there was no turning back (hoist by my own Speedos, I guess!)

My friends and family were supportive throughout, although I think some of them probably felt I’d get bored with the idea and abandon it. After over 12 months of training, including a brief swim in the North Sea in my trunks and hat almost every Sunday throughout the Scottish winter, most of them realised that I was serious about it.

So, I must confess that my main motivation for doing the swim was a selfish one - the need for a personal challenge to stretch myself, rather than the desire to raise money for charity. But, having decided to do it, the natural thing to do was to try to raise some money for a good cause.

2) How did you choose to raise money for the Whale and Dolphin Conservation Society?

I’ve always been very keen on helping animal charities in particular (though not exclusively).

I found out about the WDCS after watching a harrowing documentary about a village in Japan where there is an annual hunt for dolphins which involves herding hundreds of them into shallow water, surrounded by a net and then hacking them up with hooks and pulling them onto flatbed trucks still alive.

The documentary showed the actor from the original Flipper TV series who has dedicated his life to bringing these cruel events to the attention of the world and campaigning to end them. I was very moved by his devotion to this cause and decided that I should also try to do something about it. So, I contacted the WDCS to make a donation and learn more about their amazing work to help the whale and dolphin population.

This was all before I decided to swim the channel. When I made that decision, the WDCS were the obvious choice - after all, I’d be swimming in the whales and dolphins’ territory so it seemed only fair.

3) What sort of preparation did you do?

I started by contacting a great organisation called the Channel Swimmers and Pilots Federation (CSPF). They are one of the well-recognised organisers for channel swims. And they have the incredible Streeter family at their core.

Freda Streeter is the grand-dame of channel swimming. She is simply amazing in her support and commitment to the sport. She can be found every Saturday and Sunday from March through to end September without fail, from 8am-4pm, on the pebble beach at Dover harbour where she provides support and guidance to hopeful channel swimmers. She’s known as “the General” and the swimmers are her troops!

Her daughter, Alison Streeter, is the world record holder (of both men and women) for swimming the channel the most times. She has done it 43 times and that includes doing several 2 way swims and one 3 way swim. In other words, she swam from Dover to Calais, then back again, then back over again non-stop!! It took her about 36 hours - quite incredible.

Alison and her brother, Neil Streeter (also a fine swimmer), are now well established boat pilots who escort swimmers across the channel. I felt incredibly lucky when I was able to secure Alison as my boat pilot for my channel attempt.

Having registered with the CSPF and booked my boat pilot and date for the swim, I then knuckled down to my training plan. Throughout the winter months I mainly focused on pool training although I did do a weekly swim in the Firth of Forth at Gullane (near Edinburgh) in just my trunks and cap to try to acclimatise to the cold water I would experience in the channel.

I also attended two swim training camps in Malta and Croatia run by an excellent specialist holiday company called SwimTrek. Many of them are channel swimmers and they are wonderful at helping to prepare you for the big swim, physically and mentally. They’re also great fun so you get a great holiday and great training all in one.

As the winter months turned to spring and summer, I moved from the pool into the sea for longer and longer swims - 2 to 6 hours at a time. I also went down to Dover harbour a few times to swim with Freda’s troops - that was the best training and there was a great sense of camaraderie.

In fact, even though I only met most of the other swimmers briefly and only chatted to them for a few minutes (sometimes bobbing out in the water in the harbour with a seal bobbing nearby!) we formed a strong bond. As it came to the time for each of the swimmers to attempt their solo swim, many of us would receive text updates of how they were progressing across the channel. I can remember receiving texts about 2am one morning saying that a guy I had met briefly was already one hour into his attempt and feeling butterflies in my stomach as I willed him on to complete the swim and pictured myself in the cold, dark water (then I snuggled back into my warm bed and fell asleep again!! - he made it by the way!).

4) What was the actual swim like? What kept you going?

My summary of the swim is on the Justgiving website - here are a few more words about it…

I was pleasantly surprised by how well I coped with the swim, at least until the last couple of hours when unfortunately I couldn’t quite make it. I had the potent combination of a good training plan, lots of adrenaline and some great friends plus Alison Streeter on my boat. Although the water was significantly colder than it should have been (about 15 C instead of 19 C, which it had been just a couple of weeks before my swim), I didn’t really feel it until the very end stage of my swim.

In terms of what kept me going, again it was a combination of things. First, was the sheer adrenaline - I’d been training for this moment for well over a year and I was finally doing it. That was the positive force driving me on. The negative force which stopped me from turning back or jumping on the boat was the sense that I’d told so many people and they’d been so generous in sponsoring me that I really couldn’t just give up.

5) How have you found using Justgiving? What was helpful? What could we do better?

I love Justgiving - it’s made charitable fundraising so much easier and more tax-effective than the old days of sponsor sheets. It’s so easy to use, whether you’re raising funds or donating. And it’s great for keeping your sponsors informed of progress and the final outcome. Being able to add videos and photos is also excellent.

My only suggestion for improvement is that I kept getting tripped up by the 20 minute time-out and losing lots of material that I’d been writing, which was frustrating.

Thanks Steve - we’ll be rooting for you when you try again next year…

As for your note about our 20 minute timeout, we understand your frustration :(  We’ve been trying to replace our text editor for a while now, and we’re still working on how to do it.

In the meantime, we’ve added a reminder on the page to save your work before 20 minutes is up - then you can always go back and add more.

Please send any more feedback and ideas to us at suggestions@justgiving.com

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Facebook app illness

Our Facebook app is ill :-(

The changes Facebook made to their profiles recently have stopped it from working and it’s taking us a while to get it back up and running.

We’re really sorry you haven’t been able to use it for a little while, and we’d like to suggest that, for now, you add a link to your status or your wall.

In the meantime, we’re finding someone to look after our app so this kind of thing doesn’t keep happening.

Get well soon JG Facebook app.


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Wanted: Head of Client Services

Today’s post is a bit unusual - it’s a job ad.

We don’t often use our blog for recruitment, but this is a special case as it’s a particularly important role for the company. So we hope you’ll have a look at our job description, or pass it on to anyone you know who might fit the bill.

Are you our new Head of Client Services?

Background

We’ve spent the first seven years of our life making sure that users loved the site; that it met their needs and was easy to give to their chosen charity. As a result, over £340 million has been raised by fundraisers for their favourite charities. Consumer trust in us is strong and brand recognition is second to none. But we know it’s now time to raise our game and serve our charities better.

So we are looking for someone to take on the sparkling new role of Head of Client Services, to collaborate with our charities and help them reach great heights with us. This is a strategically important appointment for us, as we begin to reposition Justgiving from supplier of online sponsorship forms to the online fundraising leader.

You might currently hold a senior role within the individual giving team for a UK charity. Or you might be working with a specialist agency at Account Director level. Whichever it is, you’ll be as passionate as we are about empowering charities to raise money.

About Justgiving

What might you want to know about us? Well, we think Justgiving is a pretty great place to work. We have a flat structure, with people working in multi-disciplinary project teams to get things done. Everyone who works here has a voice and a stake in the business. We’re inspired by our users, who need and expect us to be 100% dedicated, so we don’t waste time in unnecessary meetings or consultations. And we’re in the middle of one of the most exciting chapters to date in our story - developing the new generation of our platform that we believe will take fundraising to the next level.

About the role

Our charities, especially the largest ones, want us to pay much closer attention to their needs and to help them make the most of the Internet for fundraising. They expect thought leadership as well as product innovation from us, and to work in partnership with them.

You’ll be joining an existing team of 6 people dedicated to supporting and developing our charity members. As the new, senior member of the team, you will ensure that Justgiving understands what charities want from us, not what we think they want from us. Specifically you will:

  • develop close relationships with our top 20 charities, alongside a dedicated Account Manager
  • use this experience to inspire the team who has day-to-day relationships with the 21-100 top charities
  • transfer relevant insights to our ‘long-tail’ team so that they are able to deliver excellent service to the 4,500+ other charities that we work with.

You will also develop a ‘thought leadership’ programme to position Justgiving as a source of unique intelligence on online giving (eg research based on Justgiving donor data, or joint research with charities) for the charity press, conferences and client meetings and events. In doing so, you will work closely with John Henry, our Business Intelligence Lead, formerly from MSN, and Jonathan Waddingham [that's me!], who runs our charity communications including our charity blog.

About you

We are looking for an unusual mix of skills and abilities, and especially:

  • The ability to stand in a charity’s shoes and truly empathise, gained in a senior role in a charity fundraising department or agency-side.
  • An inquisitive mind: the ability to ask questions that are informed, insightful and at times provocative, and to articulate research questions.
  • Proactive, reliable, service-orientated. Everyone at Justgiving is expected to go the extra mile for our users, a behaviour of which this role will be a model.
  • A true collaborator: you will be comfortable leading through insight and questioning rather than hierarchy. We expect everyone on teams to manage themselves and be accountable to the team.
  • A confident writer and public speaker (eg charity press interviews, writing/editing research materials and delivering presentations at charity and Justgiving events).
  • The ability to run effective workshops and consultative client meetings with multiple stakeholders.
  • A passion for the internet in general and online fundraising in particular.
  • 10 years’ relevant experience and university-level education.

Package

Competitive salary according to experience, 25 days’ holiday allowance, and share options.

How to apply

Please send a CV, along with a covering letter telling us what you believe are the most important challenges faced by Justgiving in relation to charity client relationships, and how you would propose to address them, to Anne-Marie Huby at Annemarie.huby@justgiving.com

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