About the charity

Chrysalis has been active for many years raising money for individual charities - in particular, the company's radio division has frequently worked with its listeners to raise funds for local good causes. Off the back of this, the company has now decided to set up the "Chrysalis Group Charitable Trust" to enable it to take a more proactive approach towards raising money. By setting up its own trust Chrysalis is now able to fundraise and claim gift aid efficiently, by entering into a partnership with Justgiving.com. It is also not restricted in the choice of charities that Chrysalis chooses to fundraise for, and can now process funds through the Trust which can then be allocated across a number of different charities of our choosing. The Radio Riders appeal is the first example of this approach in action.