ColaLife is an amazing new idea for getting medicines to some of the poorest people in the world, by distributing them with bottled drinks.
A group of us are cycling diagonally across France to raise money to run practical trials of the ColaLife idea in collaboration with all the necessary local partners in Africa.
4,000 children die every day in Africa alone from preventable causes. It was the same 20 years ago. We must do things differently - be more innovative, dare to try a new approach - ColaLife.
ColaLife is working to get Coca-Cola to open up its distribution channels in developing countries to carry 'social products' such as oral rehydration salts, high-dose vitamin A, water purification tablets, or whatever else is required in a particular locality to save lives, particularly children's lives.
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places 1 in 5 children die before their 5th birthday from simple preventable cause like dehydration from diarrhoea.
Please dig deep and donate now.
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Simon
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