It’s time to make a choice.

Nature is vital. It provides our life-support system, and we cannot survive without it. But our world is now under threat like never before. Globally we are all using the planet’s resources faster than nature can restore itself. So we must all act right now to reverse the damage and restore nature. We have the solutions, we just need the will. We are the first generation to know we are destroying the world. And we’re the last that can do anything about it.

WWF works with governments, businesses and local communities to promote sustainable living, to protect our valuable resources and wildlife, to tackle climate change and to inspire the next generation.

We all have a responsibility and a part to play in protecting our planet.