On Sunday 31 July 2016 Tipton & Coseley Building Society's CEO, Richard Newton, will be taking part in the Prudential RideLondon-Surrey 100.

Rich is raising funds for Promise Dreams, the Society's chosen staff charity. Promise Dreams aims to make a real difference to children who are sick or terminally ill, every child has a dream and they work tirelessly to make it come true.

More than 25,000 amateur cyclists will take on this cycling challenge through London and Surrey on a similar route to that of the London 2012 Olympic Road Cycling Races. The ride will start in Queen Elizabeth Olympic Park, then travel through the capital and onto Surrey's stunning country roads and through the Surrey Hills, with leg-testing climbs including Box Hill, before a spectacular finish on The Mall in central London.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving - they'll never sell them on or send unwanted emails. Once you donate, they'll send your money directly to the charity. So it's the most efficient way to donate - saving time and cutting costs for the charity.