When someone makes a donation, we reclaim Gift Aid on it, plus a supplement from the government, making the total donation even bigger.
We charge a 5% transaction fee on this *new* total (donation + Gift Aid + supplement). How it works, VAT and a credit/debit card fee come out of the Gift Aid.
Then we send the rest of the Gift Aid to the charity, to add to the original donation. So our charities get almost £12 for every £10 donation.
So… JustGiving helps charities cut their costs and raise more money. As Helen Yates, Director of MSRC, says: "We're continuing to phase out the paper end of fundraising as we believe online is where the future lies. Using JustGiving is a no-brainer for our charity - why would we use anything else?"
Read more here.