The National Maternity Support Foundation (NMSF) was set up following the tragic stillbirth of Jake Canter due to the nearest hospital maternity unit being closed. Our founding principles are to take a 'proactive educative approach' to maternity care occupying the 'sensible middle ground' of public opinion. Working in partnership with the Royal College of Midwives, the NMSF’s four key objectives are as follows:- 1. Campaign to help keep maternity services available, accessible, safe and well resourced 2. Ensure that prospective parents have all the information needed to make informed decisions 3. Being a resource for others to obtain information and support 4. Support and promote, in partnership with other organisations, further research into stillbirth and neonatal death