We are delighted to have chosen Child Poverty Action Group as our charity to support in 2021/22. The coronavirus crisis means there are now further financial pressures on thousands of families across the country who were already struggling to get by. Struggle has quickly turned to real hardship for many.

4.3 million children in the UK (more than 1 in 4) are growing up in poverty. This is not right. CPAG works on behalf of these children and families, researching what causes poverty and the impact it has on children's lives to campaign for policies that will prevent and solve poverty. They provide advice, training and information to make sure hard-up families get the financial support they need, and carry out high profile legal work to protect families' rights.

CPAG is now working hard to support families facing financial hardship during the pandemic - to prevent or minimise more children ending up in poverty.

We are proud to be fundraising for CPAG's crucial work during this difficult time for families across the country. We will be running a whole host of fundraising events and activities throughout the year and we would love your support for this worthy cause.

How your donation can make a difference:

•    £47 could fund CPAG's advice service for one hour, meaning their advisers can ensure financial assistance reaches people who have fallen on hard times during the pandemic.

•    £260 could fund one of their legal team to represent vulnerable people in the courts.

•    £1,000 could help CPAG's experts research, create and update resources for frontline workers so the families they’re helping get the right support.

Thank you for your support!