CoppaFeel! are the first UK breast cancer charity to create awareness amongst young people, with the aim to instil a new healthy behaviour that could one day save a life. They are on a mission to ensure breast cancer is diagnosed early and correctly by getting the nation to check their boobs/chest regularly. They want to educate people on the signs and symptoms of breast cancer, encourage them to get to know what is normal for them and empower young people to have the confidence to see a doctor if they notice anything that isn't right for them.

In a world where breasts are sexualised, censored, or concealed it is hard to know what is normal. We need to be able to talk openly about our breasts, not to hide them away, and to realise what an incredible multitude of different boobs there are out there. It is not about what is or isn’t a ‘normal boob’, just what is normal for you.

Ester Keate's exhibition 'BOOBS' aims to destigmatise boobs, encourage people to know their normal and check themselves.

Avoiding overly idolising or glamorising the subject matter Ester photographs and films a series of boobs in motion and up close. They are real, moving, changing, adapting body parts and they are all different. Ester wanted to have fun with the project, to bring a smile to the viewer’s face and to lighten a subject matter which can be scary and overwhelming in the hope of making it more approachable and less daunting. Using humour, not scare tactics, to create a lasting impression.