It was late October 2018. Me and my team were unceasingly and tirelessly engaged in the preparation and rehearsals of a critical project due to be delivered in a couple of weeks.

While I was grabbing a quick coffee I met my colleague Chris who knows my passion for climbing and bouldering and said laughing "Luca you love Vodafone so much that you could climb Mount Everest only to stick a Vodafone logo flag on top of it".

A few weeks later I received Vodafone Foundation's email which announced the opening for their 2019/2020 Charity Epic Challenges applications, and among the options there was Mount Kilimanjaro Climb. It reminded me of what Chris said and I thought that although Kilimanjaro is not as high as Mount Everest, climbing it for a great charity cause - the support of women in need - would have been the best way to display my love for Vodafone and mountain.

So I immediately applied and today, January 24 2019 the challenge is officially on !