We as 'clean eaters' and people who take their protein intake very seriously sometimes don't take the time to think about where our meat and poultry comes from and how it is farmed. We as the powerful consumers, by the way we spend our money, have a morale obligation to support companies and farms that ensure the welfare of the animals we consume are farmed ethically. Not only to ensure our own health but also because its morally the right thing to do. Animals are sentient beings with feelings and awareness. They feel the pain of bad slaughtering methods and ill treatment and they know suffering with cruel farming practices and environments that breed disease, injury and misery. With your help we can improve the lives of many animals before they are slaughtered. This is something I'm very passionate about and I hope that you can take the time to support this noble and worthy charity too.

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