Jon Wakefield, until recently Managing Director of Volvo Car UK, now heading up the firm’s Swedish national sales company; Tim Tozer, CEO of Allianz Partners UK & Ireland and Darren Guiver, Managing Director of Group 1 Automotive are taking on the 2019 challenge called the Epic Thames Waterbike Ride to raise much-needed funds for Ben.

We will be tackling 10+ hours of cycling per day, including on self-propelled Schiller waterbikes, from 4th to 7th July. This challenge, starting at Thames Head in Gloucestershire, ending in London, will be an incredible test of physical and mental endurance, as well as stamina, from start to finish.

Forget walking on water - we will be cycling on water, alongside boats and through numerous locks, which is no mean feat!

The Industry Leader Challenge (ILC) is an epic personal challenge taken on each year by an automotive industry leader (or leaders) to fundraise for Ben.  The ILC is certainly not for the faint-hearted and requires extraordinary personal endeavour that tests the challenger either mentally or physically or both.  After completing a challenge of their choice (either with a team or alone) the challenger than hands the baton over to another industry leader for the following year 

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