Lipscomb University's College of Business (COB) leads in its industry by preparing alumni to purposefully guide their organizations with a servant-focused mindset through unparalleled situations. Because of the COB's emphasis on innovation, the leading online publication for undergraduate business education news, Poets&Quants for Undergrads, has ranked the COB nationally and as the best in Tennessee for five consecutive years!

One way the COB leads is through teaching the most current business skills, particularly data analytics. In fact, data analytics is so important that incoming business students are required to earn a data analytics concentration. As a result, the COB is creating a data analytics lab where students can solely focus on honing this skill.

Our business students learn how to use data analytics to locate new opportunities by studying consumer and employee behaviors and habits. Data analytics can help businesses reduce customer complaints, create better products and services and improve internal processes.

Students can show their mastery of data analytics by becoming certified in a data analytics program, such as Power BI or Tableau. This certification makes students more marketable as they seek employment, which is vital in today's turbulent job market. The COB has a goal that no student should pay for that certification out-of-pocket. As an important part of the COB family, you can provide a scholarship with a gift of $100 to help a student seeking a data analytics certification.