I want to combat the exploitation of humans, animals and the environment through the creation of an app. Before purchases users of the app can type into a search engine to retrieve information quickly about the brand.
It would tell them things about the company in regards to how ethical they are. Things such as how do they source their products, do they test on animals, do they pay their employees the living wage, are they organic, are they cruelty free, how do they treat employees outside the EU, are there any historical scandels, do they pay their taxes etc.
the app would be free to download and it would hopefully encourage companies to be more aware and place higher importance on ethical values.
I feel that there is a rising demand for this as more people are becoming increasingly concerned with where items come from and it can be very time consuming to research all brands seperately.
This idea is non profit just hope to make the world a better place!