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Weʼre raising £80,000 to Develop a reminiscence app containing vintage TV commercials for use in care homes for the elderly and those living with dementia.

Norwich, UK

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There are 850,000 people with dementia in the UK, with numbers set to rise to over 1 million by 2025 and 2 million by 2051.

Reminiscence is an effective and enjoyable way to connect with a person who has dementia. It is a social and creative activity which involves participants sharing personal memories for pleasure with the aim of enhancing well-being.

My employer The History of Advertising Trust is an educational charity and archive to the UK ad industry. Subsequntly we hold the largest archive of British advertising in the world which also features over 300,000 commercials (1920s-today).

As part of my job I deliver talks to groups across the country on advertising heritage and the Trust. Having witnessed first hand the joy that watching vintage commercials they remember fondly, can bring to the older generation, we decided to investigate their use for reminiscence.

This developed into a research project with the University of East Anglia i-Teams, which conclued that TV commercials were particularly effective as reminiescence material. So we wanted to find a way of getting reels of our high quality vintage commercials into care homes, where it could be used alongside structured activities.

We came up with the idea of an app that could be used on android and IOS devices. We will be getting expert academic help from UEA and the University of Reading with development and have already created a brief which has been fully costed by our digital partners. Once funding is raised it will take 6 months to develop test and launch in care homes.

To show you what the reels on the app would look like here is our test reel:

There are over 11,000 care homes in the UK with half a million residents. So how will this resource benefit them?

The resource will engage residents, carers and family members in conversations about memories inspired by the content. Young members of a resident’s family will be able to engage with elderly relatives in conversations about brands and products in the ads that still exist today, generating an instant common ground.

The ultimate aims of the resource will be to help improve the quality of life for the elderly and those living with dementia, reduce loneliness and assist care providers to quickly build rapport between carers and residents in a sector with high levels of annual staff turnover (27.9%).

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    Page last updated on: 7/19/2018 1:52 PM

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      About the fundraiser
      Alistair  Moir

      Alistair Moir

      Norwich, UK

      Archive Collections Manager at The History of Advertising Trust (HAT)

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