Helen Stokes, previous MD of Major Players, passed away in 2016. She was a true inspiration to everyone who knew her. And an incredible role model.

As part of ensuring her legacy lives on, Creative Equals, D&AD and Major Players run the Helen Stokes Scholarship, to get talented women from low socio-economic backgrounds into creative placements with agencies in London, with an eye to landing their first full time creative role.

In London, just 14% of creative directors are women, which means 88% of young female creatives say they have no role models. Why are female CDs important? 85% of consumer purchasing decisions are made by women.

Real change comes with proactive action, mentoring, training, celebrating and championing female creatives through every day and year of their careers. D&AD are also committed to bringing in young talent from all walks of life into creative careers, celebrating the best they can become.

Thank you for your support in helping more young female talent take their first steps, gain confidence and create careers that go all the way to the top.