This is a sponsored smoke for cancer charities in memory of Vicky Jackson, my wife and (with family) the most important person in my life. She was a smoker who died a few weeks ago from non-smoking related cancer. She loved the sponsored smoke idea, it made her chuckle at the naughtiness.

The main aims will be to raise money and highlight some of social reactions that really up-set Vicky in connection to her non-smoking related cancer.

Vicky didn't want to be defined by her cancer. She was, until her very last breath, way more than a disease.

The Vicky Manifesto & explanations can be found in full at www.armleypress.com but here are the bullet points - word bites.

The cruel representatives of cancer charities should not bully, berate or try to emotionally blackmail cancer sufferers - or those grieving a cancer victim - into doing their will.

Cancer charities shouldn’t target and ‘chase’ newly diagnosed cancer victims or their families.

Let’s stop (or slow) the cookie-driven stalking of cancer sufferers via cancer industry banner ads. It often made Vicky’s online life unbearable.

Behave on social media, think, don’t be callous – even unintentionally. (Using in an as example the obscenity of the ‘no make-up selfie’ and shocking insensitivity.)

Don’t tut disapproval, shake your head at or question an acquaintance who is smoking and has cancer. Or be sure to do the same to people taking similar risks by drinking alcohol, eating processed meat, overweight people eating unhealthily & tell everybody to keep away from polluting roads.

Don’t assume to know anything about someone’s cancer. Listen to them.

Think twice about using universal terms like ‘brave’, ‘battle’, ‘fight’. Sometimes the victim knows it’s bad luck, physiology and genetic murder that they cannot affect.

Employers, give an early-onset cancer employee support and empathy. Stress is a factor in cancer progression and Vicky felt completely unsupported at work