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Campaign photography tips

How to choose the best images for your campaign

Be authentic

Avoid reaching straight for the stock images – people connect more with real photos. Grab your digital camera (or even your smartphone) and get snapping!

Tell a story

Use your images to tell people more about the Campaign. People like people, so if you’re raising funds for new equipment, why not show the people who’ll benefit from it? 

Make sure they’re in focus

Make sure the images are as clear as they can be. Zoom in on the photo and check that you’re happy with it

Take lots of photos

Just when you think you have enough, shoot some more. You’ll then have plenty to choose from for your story

Keep it simple

Focus on one or two elements – try not to cram everything into one image – so fundraisers will see the important elements

Take landscape photos

Our Campaign Pages showcase your photos best when you take them in landscape orientation, rather than portrait – that way, your image will fill the space and nothing will be cropped out accidentally



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