A marathon growth in online fundraising
The National Osteoporosis Society is a charity that is dedicated to ending the pain and suffering caused by osteoporosis. Using JustGiving’s Fundraising Pages they were able to grow their running events by 40%.
The National Osteoporosis Society
The National Osteoporosis Society turned to JustGiving to get more of their runners fundraising online. They wanted them to be able to share their story online, so they could reach more people and raise more money. And by using one platform for all of their online fundraising they aimed to save time and be more efficient. During 2014 they promoted JustGiving on the charity’s website and were also keen for successful, motivating stories to be shown on the charity’s JustGiving page.
The National Osteoporosis Society have updated their website and their communications to promote JustGiving as their preferred online fundraising platform for their active fundraising teams. Through emails to their teams, they supplied links to enable fundraisers to easily create their Fundraising Pages. This means people can now make a Fundraising Page on JustGiving with just a couple of clicks and the charity only has to use one tool to track and report on the success of their online fundraising.
They also send regular ‘top tip’ emails to their runners encouraging them to make their Fundraising Page look its best - by adding photos and posting updates on their gruelling marathon training they can inspire family and friends to keep on giving. The charity also include a leaderboard in their emails to encourage some friendly competition between their runners and motivate them to reach their target. They know this was positively received through clicks on links and social media posts.
“We chose JustGiving as our preferred online fundraising platform for our four active event teams because it’s so easy for our runners to set up Fundraising Pages. They don’t need hand-holding from us, which means we save hours of time. We love that they can personalise their pages with images, add regular updates on how their training is going and easily share it on social media.”
Tom Lacey, Digital Fundraising Events Officer.
Fundraising Pages - reach more people by getting your supporters to fundraise online