How building a running can drive success for London marathon
How Sarcoma UK brought all of their London marathon runners together to show how a group can make a massive impact on a common goal
Building an engaging running community so their marathon runners could succeed
They brought together their London marathon runners within one Campaign, allowing them to attach their personal Fundraising Pages to the bigger cause. They built a dedicated community group on Facebook and used peer-to-peer support to get their runners through tough times!
Surpassed their stretch fundraising target by £37,000, raising a total of over £250,000 before Gift Aid. The average raised per runner increased by 25%.
"Through a combination of one-to-one outreach and sharing simple tips, we encouraged our most dedicated fundraisers to promote their Fundraising Page more and convert as much of their offline cash as possible"
Fundraising Pages - reach more people by getting your supporters to fundraise online
Campaign Pages - create a community around your events by making an event landing page