Streamline your fundraiser's journey with deeplinks
Your how, why, what, where and when guide to using JustGiving deeplinks
A simple link that will take a supporter directly into the Fundraising Page creation process with your charity and the event they’re taking part in already selected for them. Making yours and your fundraisers lives easier.
First of all head to the Fundraising tab within your JustGiving account. You’ll see the option to add an event. Once the event is approved, head back to the Fundraising tab and click on ‘view & promote events’. A page will appear listing your events and you’ll have the option to click on a ‘promote this event’ button. Your deeplink will be available here and you can copy it and use it to hyperlink a fundraise for us button.
For more info on creating a deeplink, visit our FAQ article on the topic.
Where does a deeplink belong?
We have several integrations with leading event registration platforms, but if you don’t have access to these, you can always include a deeplink as the final step to your registration journey instead of the usual confirmation page. Some suggested copy might be:
You’re almost there!
Thanks for signing up for <event name>, the next step is to kick off your fundraising by creating your JustGiving page <deeplink>
The confirmation email you send to event participants is a great place to include a deeplink.
If you’re promoting an event on your organisation’s website, this is often the first place someone will look for information about fundraising, so another key place for a deeplink.
Including deeplinks on your website is also a great way to convert participants who have their own place and are considering fundraising. Some suggested copy:
Already have your own place? Join team <organisation name> and create your JustGiving page today.
Event information Emails
You’ll be communicating with your participants several times in the lead up to event day, so ensure you capture any stragglers by including a deeplink in these information emails. This way, any fundraiser looking to get started will only need to look to your last email.
Employee Email Signatures
Finally, there’s a good chance several of your colleagues are communicating with supporters and potential fundraisers on a day-to-day basis. Make the most of this communication by including a deeplink in your email signatures.
You can find the general deeplink for your charity (not event specific) by visiting your JustGiving charity homepage and copying the link behind your ‘start fundraising’ button: