Marathon Fundraising Page checklist
Find out ways to help your runners raise more
A page summary can increase page value by 36%
Keep it short and sweet. This will be what people see when they land on their Fundraising Page, or when they share it on social media. There’s a word count for a reason – get to the heart of what they’re raising money for, and why it matters.
Pages with a target raise 45% more on average
Setting a target creates momentum and gives your fundraisers a goal to focus on. Aim for the minimum they need to make a difference to your charity.
Uploading a profile picture is linked to a 23% increase in page value
Let a picture do some talking as pages with a profile picture raise more. Encourage selfies because donors like to see a fundraiser’s friendly face smiling back at them when they donate! People like people, so showing their supporters the faces of the person or community who’ll benefit from their hard work will help
Tell their story
Encourage your fundraisers to explain why they are raising money, how they are doing it, and why the cause means so much to them.
Adding a text update can lead to an 8% increase in page value per update
Updating supporters on how things are going, how close they are to their target, how their training is working out, or just saying thanks for all their help will keep them engaged with their story and fundraising.
Include all their fundraising
Make sure they include the donations they’ve received by cash and cheque so that all of their efforts can be seen.