Optimum page creation times
Find out ways to help your runners raise more
Running a marathon is a HUGE physical feat for most people. Combine it with the challenge of raising money and it’s enough to intimidate even the most well-seasoned of fundraisers. The result is that many will be put-off and delay setting up their fundraising page.
We’ve crunched the numbers and you may not be surprised to learn that the most successful fundraisers set up their pages sooner rather than later.
The golden period is between 91 to 120 days before event date, that’s around 3 to 4 months before. Fundraisers that set up their page in this period raise on average £534 more than those setting up their page 30 or fewer days before the event.
The bad news is that only 11% of fundraisers create their pages in this golden period. The good news is that we’ve got a few quick wins you can do to make that 11% something closer to 50% and make your fundraisers even more incredible.
How can you get people to create their pages early?
- Let them know that it counts! It sounds simple but fundraisers wouldn’t be human if they didn’t procrastinate like the rest of us. Spur them into action by letting them know that getting started early could make a world of difference.
- Don’t let them procrastinate by making it easy for them to set up their page early. Incorporate a JustGiving deeplink into your email comms or at the end of the marathon registration process. Then all the fundraiser will need to do, is click on the link and in a few simple steps they’ll have a page set up for the event and your charity.
- Make them feel like part of a fundraising community. Whether it’s setting up a JustGiving Campaign Page where all your fundraisers can feel like part of a team or getting a Facebook group set up where people can chat about everything from fundraising to running injuries. By encouraging your fundraisers to feel like part of a community they’ll steward each other into setting up pages and getting started with fundraising. See our Running for Good group for inspiration or read up about how to build a community on a Campaign Page.