Marathon target guidance
Find out ways to help your runners raise more
Setting targets is a tricky one, set it too high and you risk fundraisers turning away in intimidation. Set it too low and well, you risk having demotivated fundraisers and missing out on raising valuable funds for your charity.
We’re not about to tear up the rule book but instead here’s a checklist of things to consider when you’re setting targets for upcoming marathons (and don’t be afraid to apply these to other events).
Set a target
Basic – yes? Important – definitely? Setting a target and encouraging your runners to stick to it will ensure that you’re both on the same page. Not only that, we know that pages with targets raise £370 more on average than those without one. It’s a no brainer.
Explain why you’ve set a target
People will have chosen to run and fundraise for your charity for two main reasons. 1) Because they believe in your mission, 2) Because they want to take on a challenging event. Whatever the reason they’re running, reminding them of what their hard work will go towards and helping them to communicate this to their friends and family will make everyone’s lives easier.
Let them know what they’re getting from the deal
Remind your fundraisers that they’ll be getting more out of this deal other than new found leg muscles and a warm fuzzy feeling. Make sure your fundraisers know that they’re getting a place in an amazing event. If you’ll be there on the day, sell yourselves as providing the best cheer squad going and let them know if they’ll be getting fundraising and training guidance and post-race treats.
Don’t be afraid to chase
If you’ve noticed that a fundraiser is yet to have raised anything towards their target, don’t be afraid to check in with them and see how they’re doing. You never know, they might surprise you by having a secret fundraising plan up their sleeves.
Don’t forget that when it comes to giving fundraising advice, you’re the experts. Lots of fundraisers will hopefully not need your help but for those daunted by the task be on standby to offer tips and advice whether it’s over email or by picking up the phone.