When's the best time to encourage page creation?
Depending on the type of event, there's a Goldilocks zone for making a page - not too early, not too late!
When should fundraisers set up their pages?
The optimum time a fundraiser should set their page up depends on the event type. As a rough guide we usually advise 3 months in advance of the event they’re taking part in. Below we’ve outlined the time frames per event type.
It’s important to note that these are average time frames because there are differences between specific events as well as between event categories more broadly. Looking at the 2017 London marathon for instance, we know that the most successful group of pages were set up 107+ days before the event.
What do we mean by the ‘optimum time’?
This is the time period that we see the most successful groups of pages set up – the pages that raise the most for the event.
Some of the time frames are quite broad. This is because of the range of events that fall into these categories.
The optimum time frame for trek ranges from 121 – 365 days for example!
This is because the events that fall into this category range from your Three Peaks Challenges and Mount Snowden events, to overseas treks like Mount Kilimanjaro or the Great Wall of China treks.
Overseas treks will often also raise more because fundraising targets will be higher.
A brilliant way to ensure your fundraisers set up their pages early is to use event deep-links. You could add these in your confirmation email to the event participant, or on your website when they sign up to take part.
You could also set up a Campaign Page for your event. These act as a landing page for all fundraisers taking part in the same event. They save you time and resource when keeping track of your event fundraisers, and build a sense of community between fundraisers too.
Once you’ve got your pages set up, you can start to focus on activation. Check out the activation section of the resource hub to learn how to get your fundraisers’ all important #firstdonation to their page.