Your page creation timeline
Get more people fundraising online ahead of your event by following our week-by-week guide
Here at JustGiving, some clever people did some number crunching. They discovered that pages which are created around 91-120 days before the event date consistently raise more than those created only 30 days before. You can follow this timeline starting here and moving on to page activation and page value. We’ll start at 17 weeks before the event date which is around 120 days.
17 weeks to go
- You’re in the “golden period” of getting pages created – consider the next few weeks the opportunity to convert your participants into fundraisers.
- Do an M.O.T. of your website and make sure you have a ‘Fundraise for Us’ button on all of your event pages.
- Hyperlink this button with a deeplink (here’s how to find your deeplink for an event) which will take the participants directly into the fundraising page creation process for the specific event and your charity.
15 to 16 weeks to go
- In the first email you send to participants (for example, confirming their place) give them a checklist of their next steps include a button (with the event deeplink) to make it easy for them to create a fundraising page
- Now would be a good time to check who’s yet to create a page - we’ll send you a notification every day when a fundraising page is created for your charity. If you haven’t received these and want to know how to, read this FAQ.
- For the participants who haven’t set up a page, give them a call or an email and ask them if they need any help with getting started. They may just need more guidance than others.
13 to 14 weeks to go
- Even though we’re getting close to the end of the 120 to 90-day period, don’t panic.
- If you’ve created a Campaign Page for your event, utilise it by sharing it to Facebook and in your charity newsletter with a Campaign widget card. Here’s where to find one.
- Sharing these pages will promote the amazing sense of community your Campaign Page has created for fundraisers for a specific event.
- If you don’t have a Campaign Page, no worries, why don’t you promote specific fundraisers on your social media who are doing well. You’ll be able to show those without a fundraising page the warm fuzzy feeling they’re missing out on.