A timeline of touch points to increase value
Get your fundraisers to really optimise their pages at the right points in their journey
For a lot of your fundraisers, the targets they face for certain events are likely to be daunting. Around two months to the event day, start focusing more and more attention on their page value to ensure they not only reach their target but smash it.
8 weeks to go
- It’s 2 months until the big day and a pay day is likely coming up for many people.
- Encourage your fundraisers to make another push with their page by making a pay day ask.
6 to 7 weeks to go
- If you have a Campaign Page for the event – share it in any email comms and on social including your Campaign leader board widget – it will create a sense of healthy competition for fundraisers to reach their targets.
- If not, give a shout out on Facebook and Twitter to some of your “best” fundraisers – it’s bound to motivate others to keep going.
4 to 5 weeks to go
- With the final month approaching, reach out personally to fundraisers again.
- Use our perfect page checklist to double check they’re utilising all the tools available to them which could help them reach their target.
2 to 3 weeks to go
- By this time, your fundraisers training will probably have reached fever pitch, if you’ve got fundraisers who’ve completed challenges such as a half marathon in their training then share their fundraising stories as some inspiration for your other fundraisers.
1 week to go
- With the big day looming, your fundraisers are probably dealing with quite a few nerves.
- Re-visit your fundraising page reports and check in with any remaining inactive fundraisers or fundraisers struggling to reach their target.
- Include a link to their fundraising page in the email so they can re-visit and re-engage with it.
One day before the event
- There’s not a lot left to do but to wish your fundraisers good luck and let them know you’ll be there to cheer them on the day.
- Remind your fundraisers about the JustTextGiving codes they can promote on the day for friends and family on the move watching them and making last minute donations.
- Shout about and congratulate your fundraisers on Twitter, Facebook, Instagram and any other way imaginable.
- Don’t be afraid to catch your fundraisers on a post running high and get them thinking about signing up for another event.
One week after the event
- With your participants muscles still feeling sore from the many miles they ran, swam, cycled, etc. say thank you once again.
- Remind them to check in with their page by using the fun stat that for some events around 20% of donations can come in after the event day.
- You should also encourage them to check with their employer whether matched funding is available.
A few weeks after the big day
- Email your fundraisers to let them know how much they’ve raised in total for your charity and how this will support your work.
- With their legs recovered, sign post them in the email to register to participate in another event for your charity’s team.