Did you know every year, 8 million tonnes of plastic are dumped into our oceans and it’s reported that over half of that is in the form of single use, disposable plastics. That means it was only used once before heading to our landfills and oceans, with detrimental effects on our shared oceans and the wildlife that inhabits them.

Launching globally on March 11th 2019, WAKEcup and our charity partners The Marine Conservation Society are aiming to inspire 1 million people around the world to take part in our 1 Day No Single-Use Plastic Challenge over the course of 2019, and reduce their plastic footprint.

WAKEcup and our charity partners The Marine Conservation Society are asking everyone who takes part to donate a small amount - the cost of your daily takeaway coffee. 

All donations will be put to good use by The Marine Conservation Society, the UK’s leading charity for the protection of our seas, shores and wildlife.

You can take the challenge on any day this year and by sharing the campaign message, your success stories, zero waste tips and - please be honest! - any epic fails with your network of followers, you'll be letting not only your friends but also big businesses and government institutions know that we want to end our throwaway culture now!