The World Marathon Challenge is a logistical and physical challenge to run seven marathons on seven continents in seven days.

Chris Jonns, Lucky Seven’s chief, is participating in the World Marathon challenge in aid of the www.teencanceramerica.org

Teen Cancer America's mission is to improve the experience, outcomes, and survival of teens and young adults with cancer by providing facilities and programs designed especially for them in hospitals throughout the USA.

Starting off on the 29th January, Chris will be tackling 7 marathons in 7 continents in 7 days.

The mammoth trial is a physical, psychological and logistical challenge with competitors running standard 26-mile marathons in Antarctica, Africa, Australia, Asia, Europe, South America and North America within 168 hours or 7 days. A feat of sheer endurance and determination, the World Marathon is an unparalleled adventure.

Throughout his 183.5 mile endeavour in Novo, Cape Town, Perth, Dubai, Madrid, Santiago and Miami, Chris will be sporting Lucky Seven’s iconic ‘777’ caps. Bolstering Chris’ support of the Teen Cancer America , Lucky Seven will be donating profits from the sales of the ‘777’ collection to this extraordinary charity.

Follow Jonnsie’s adventure and support a vital UK charity this January with Lucky Seven and its ‘777’ collection.

www.luckysevencaps.com