The World Marathon Challenge is a logistical and physical challenge to run seven marathons on seven continents in seven days.

Chris Jonns, Lucky Seven’s chief, is participating in the World Marathon challenge in aid of the Teenage Cancer Trust.

Teenage Cancer Trust is the only UK charity which provides specialist care and support to teenagers facing cancer. Starting off on the 29th January, Chris will be tackling 7 marathons in 7 continents in 7 days.

The mammoth trial is a physical, psychological and logistical challenge with competitors running standard 26-mile marathons in Antarctica, Africa, Australia, Asia, Europe, South America and North America within 168 hours or 7 days. A feat of sheer endurance and determination, the World Marathon is an unparalleled adventure.

Throughout his 183.5 mile endeavour in Novo, Cape Town, Perth, Dubai, Madrid, Santiago and Miami, Chris will be sporting Lucky Seven’s iconic ‘777’ caps. Bolstering Chris’ support of the Teenage Cancer Trust, Lucky Seven will be donating all profit from the sales of the ‘777’ collection to this extraordinary charity. From providing specialist cancer units within NHS hospitals, nursing and support outside of the units to education and awareness, the Teenage Cancer Trust provides an admirable service of care for the most vulnerable teenagers. You can buy the '777' caps from www.luckysevencaps.com

Follow Jonnsie’s adventure and support a vital UK charity this January with Lucky Seven and its ‘777’ collection.