On Friday 4th July (the day before the Tour de France) a team from Brains will arrive at the White Lion in Bala, having cycled the Brains SOS bike - stocked with a cask of Le Peloton ale - 155 miles from the Cardiff Brewery.
The challenging route (and challenging bike!) will take us through some hilly parts of Wales - so we'll be crowning one rider 'king of the mountains'. Riders will take it in turns to complete a small section of the route, with the aim of completing the ride in 24 hours.
Le Peloton is a Brains seasonal ale, brewed to be at the front of the pack.