To raise funds for Insurance United Against Dementia (IUAD), we’ll be completing The Three Peaks Challenge in August.

This is no mean feat! In just 24 hours our team of 15 will be climbing the highest mountains in England, Scotland and Wales – starting with Ben Nevis, at a cool 1344 meters, moving on to Scafell Pike (978 meters) and finishing at Snowden (1085 meters).

About IUAD and Alzheimer’s Society

Not many people know that dementia is the UK’s biggest killer. There are 850,000 people with dementia in the UK, with numbers set to rise to over 1 million by 2025. And there’s currently no cure.

IUAD is a movement championed by the insurance industry to raise funds for the largest dementia charity in the UK, Alzheimer’s Society. It’s a landmark initiative. By supporting this movement, the insurance industry is not only investing in critical dementia research but is also paving the way in transforming people’s awareness and attitudes towards dementia.

Our goal: to raise £10,000.

How you can support this challenge

1. Join us! Come and trek with us on 23 August. Why not? You can raise funds for this important charity, while getting fit and having fun. Contact us directly for more information.

2. Make a donation. However small. Every penny goes to Alzheimer’s Society.

Thank you for interest in our campaign. You can follow our story here and on our LinkedIn page.