We started in 2019 to commemorate the life of Jim Marshall, Loud's father and founder of the famous Marshall amplifier. We have organized 6 festivals, which have grown to 14 places from year to year and over 90 groups this year.

We so passionately believe in the power of music and how it can bring a community together. Our vision is to show emerging and young talent and strive to thwart the tendency to close music venues in London. We want to celebrate the local cultural heritage and start growing live music throughout the capital!

We have always paid all the musicians an excellent compensation, which they deserve, leaving the festival free for all participants! BUT! We are struggling to keep this festival free. We need your help!