This years event is being subsidised by St. James’s Place to promote it’s philanthropic arm, the St. James’s Place Charitable Foundation (https://www.sjpfoundation.co.uk). During the last 26 years, the Charitable Foundation has supported those in need, distributing more than £81 million to thousands of charities. Supporting young people is the largest area of focus, although their work stretches across three main themes:

• Supporting Young People - Special Needs/Disadvantaged (aged up to 25 years)
• Combating Cancer (all ages)
• Supporting Hospices (all ages)

Approximately 80% of the money raised goes to supporting UK charities, with the remaining 20% being allocated to charities overseas, particularly those helping children and young people to escape poverty, malnutrition and neglect. All funds raised are matched pound for pound by St. James’s Place and St. James’s Place covers all the administration costs of the Foundation.