Business Think Directors Jonathan Sharp and Elliot Forte decided to write the Game Change book after being commissioned to create a three-day strategy program for the EU Open Innovation Pilot.  This project was created to share best practice  in business support with other European countries.

The feedback from the businesses that completed the workshops was so positive that Elliot and Jonathan decided to use this material to write their entrepreneur's manual - Game Change.

The business five-year failure rate is currently 55%, meaning new entrepreneurs have less than a coin toss chance of survival. Elliot and Jonathan have worked with thousands of businesses and have seen first-hand the pain that business failure can cause to families and lives.

As a result, they believe entrepreneurs of the future should be prepared for a better life in business while still at school, learning about the emotional pitfalls and challenges that try to strangle entrepreneurship. Not just the nuts and bolts of accounts and business studies.

After reviewing the Game Change material, the Prince's Trust agreed that Business Think could be a donor and 100% of net proceeds on book sales are being donated.

The Just Giving page exists for people who receive a free PDF copy of the publication but still want to make a donation. This is entirely optional.

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