Children's Cancer North is dedicated to making life better for children with cancer across the North East and Cumbria. Around 100 children from across the region are newly diagnosed with cancer every year and come to the Great North Children's Hospital in Newcastle for their treatment. Children's Cancer North aims to improve their quality of life through transforming the environment and play experience on the wards, providing access to potentially life saving clinical trials and funding revolutionary research to find more effective treatments.

Sintons has made Children's Cancer North the focus of its fundraising efforts for 2020-21, with an array of major events planned during the two-year period to generate vital funds for the charity’s work.