Once upon a time a dedicated team of technical and creative boffins with a passion for detail, style and flair decided to design a soap box kart. Inspired by Lewis Carroll’s “Alice in Wonderland”, which was written during the industrial revolution and the theme of the Red Bull Soap Box challenge, the team of Mad Hatters, Alices, Queens, Cats and other characters anticipate igniting the imagination of the spectators at the race! We aim to amaze and delight kids of all ages with the shiny metallic finishes, the cogs, moving mechanical bits and other steely embellishments as our rabbit moves like clock-work along the Red Bull Course.
Theatrical touches from our crew will add to the magic as we recreate the escapism of that period.
You can follow the team's progress at: