How to tell your story
What are you raising money for?
Outline the reasons why you’ve decided to raise money. Use simple language and short, punchy sentences. It will make your story much easier to read. Be clear about how your Page will benefit the charity you’re helping. Finally, if the problem you’re solving is an urgent one, let people know! They’ll be more likely to pledge if they can see a pressing need for what you’re doing.
Why do you care?
Explain why you care about what you’re raising money for and what made you want to get involved in the first place. Tell a story – it’s the best way to turn your readers into supporters. If you can get people to engage emotionally then you’re on the path to success. If they understand exactly why an issue matters to you, they’re more likely to think that it’s important too.
Some writing tips
Be clear and direct. Use simple language and short, punchy sentences. It will make your story much easier to read. Keep things honest, straightforward and sincere.
Ask a question. Asking your reader a direct question can help them to connect emotionally with your campaign. Don’t be afraid to challenge them and make them think. That’s how you’ll make your appeal stick in their head.
Read it out loud. This is the easiest way to spot grammatical errors, repetition, and any bits of your story that don’t make sense.