· CALM stands for - Campaign Against Living Miserably. The Campaign exists to prevent male suicide, the leading killer of young men in the UK.At Jacks we believe that CALM is an important charity and we have a great opportunity to help them make a difference. We want to reach out to our large male customer base and communicate the message to Campaign Against Living Miserably.
Shocking Stats:- 76% of suicides in the UK are men and 12 men every day commit suicide! Help us to make this stop by spreading the CALM message and donating some money today to this worthy charity. Please dig deep and donate now.