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How to tell your story

Write a compelling story that explains why you are raising money and why you care

Your JustGiving Fundraising Page is your shop window for your fundraising, so be sure to tell your story and explain why you care about the charity you are raising money for. Here are our top story writing tips:

1. Set the scene

Talk about the work the charity you are supporting does, and explain how the money you raise will help.

 

2. Show that you care

Tell your supporters why you cared enough to take action to help, be honest and open.

3. Explain how the money will help

Your charity's website will have great examples for this ("£20 buys a vaccine for one child" etc).

4. Be clear and concise

Keep it short and snappy, it will help supporters connect to you.

5. Use quotes

Use quotes from your charity to help explain their work, you can find impact statements on their website that you will be able to quote.

6. Include links

Add links to other pages (websites, newspaper articles) to help communicate your message.

7. Add photos

A picture speaks a thousand words. Add photos to your Page to make it more engaging.

8. Add a video or livestream

Add a video as a cover photo by adding a YouTube link. Videos really help tell your story and why your cause is so important. You can also livestream directly on your page to show how you are raising money. Find out more here.

Your story starts here

Find a cause you believe in and make good things happen.

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Fundraising page toolkit

A complete guide to setting up and promoting your fundraising page

See the toolkit

Top 10 fundraising tips

See how to hit your target and take your fundraising further

Read our top 10 tips

Promote your page

Tips to promoting your page on social media and in the press

See our promotion tips

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