What is fundraising?

When you choose to raise money for a specific charity, or on behalf of a specific charity campaign, then you are fundraising. JustGiving has pioneered technical advances in fundraising over the past 15 years, making it easier for more people to raise more money, ensuring that we head towards our aim of ensuring that no good cause goes unfunded.

How can I go about fundraising? 

You can choose to fundraise as part of an organised event, such as a marathon, 10k or cycle ride, or whenever you feel inspired. JustGiving makes it easy for you to raise money for a charity you care about whenever you want to. 

How to fundraise as part of an event

The most important thing to remember when you are looking to raise money for a charity as part of an event, such as a marathon, a 10k, a cycle ride or as part of any other organised event, is to sign up for the event prior to starting your fundraising. You want to ensure that you actually have a place before you start asking for support, as many events have very limited numbers for participants.

Once you are signed up to the event, you can start to create your page so that you can raise money for the charity of your choice. JustGiving allows you to select the event that you are taking part in and the charity that you want to raise money for, in a simple and intuitive way. Our extensive help articles are there for you should you need assistance with any specific area as well.

Once you are signed up, and have created the fundraising page for the charity you want to raise money for, then you can set about making sure that your page is personalised. Pages with personal touches raise more money, so tell your story, explain why you care about the cause you are fundraising for, and how you will be preparing for the event. Do not forget that the bulk of your supporters will be people you know, your family, friends and work colleagues, and they want to be informed about what you are doing so do not be shy when it comes to getting your page completed. We have a detailed guide that can help you get your page optimised in no time at all, that you can see here. Once you have your page looking wonderful see our tips on how to promote it on social media, email and through text messaging here.

How to fundraise without taking part in an event

We see thousands of people choosing to fundraise without taking part in an organised event. Let’s face it, not everyone is built with the capability or desire to take part in a marathon. This shouldn’t put you off or make you think that you can’t make a difference and help change lives through fundraising. Perhaps you could see yourself undertaking another challenge, such as skydiving if you are adventurous, shaving your head in solidarity with a loved one or friend undergoing cancer treatment, or go without something that you enjoy for a set period of time to show your conviction. Basically, you can use your creativity and imagination to create a challenge or goal for your fundraising and immediately get started with JustGiving.

Like raising money while taking part in an event, we have a number of tips that still apply to make sure that your page connects with your supporters. See our fundraising page tips here and you may get some inspiration from our fundraising ideas page here too.