Japan faces its worst crisis since 1945. In the past week, many people have told me that they wish to help but do not know how to.
My mother is Japanese and I have spoken to many family members and friends living in Japan. They have recommended that the best way to help is to make a donation via Mercy Corps to Peace Winds Japan, a local Tokyo-based NGO.
We have pledged to match the first £20,000 of donations made by our team and customers. If you can, please claim GiftAid on your contribution so even more money goes directly to help the people of Japan.

Jason Gissing
Ocado Co-Founder