London Marathon 2027
Your questions answered
Learn about raising money for your charity in the two-day 2027 event.
The most important question isn’t which platform is official. It’s how you help your fundraisers succeed.
London Marathon 2027 is set to be the biggest ever, with around 100,000 runners expected to take part across two days. Many charities have questions about the updated terms and conditions, Enthuse’s role as the official fundraising partner, and whether they can continue using JustGiving.
The good news is that London Marathon Events (LME) has publicly confirmed charities do not need to use Enthuse exclusively.
Can we still use JustGiving for London Marathon 2027?
Yes, LME has publicly confirmed that charities don’t need to use Enthuse exclusively. In comments provided to Civil Society, LME stated that charities can continue to use other fundraising platforms too.
The most important question isn’t which platform is official. It’s which approach helps you maximise fundraising, deliver a strong supporter experience and support fundraisers throughout their journey.
Has London Marathon Events changed its position?
LME has clarified its position following questions from charities about the updated terms and conditions.
Some charities initially interpreted the revised wording as meaning they’d need to use Enthuse exclusively. Since then, LME has publicly stated that charities do not need to use Enthuse exclusively.
LME’s published FAQ now says it asks charities to lead with Enthuse as the official fundraising platform for the Saturday event, while confirming that charities may continue using other fundraising platforms alongside it.
This clarification should give charities confidence that they can continue to choose the fundraising approach that works best for their supporters and organisation.
Do charities have to use Enthuse exclusively?
LME has publicly confirmed that charities do not need to use Enthuse exclusively.
Charities should review their own agreements and guidance from LME, but the public clarification issued since the original terms were circulated confirms that other fundraising platforms can still be used alongside Enthuse.
Will we lose our London Marathon places if we use JustGiving?
We are not aware of any public statement from LME saying charities will lose places for using JustGiving.
When asked by Civil Society how compliance would be monitored and what consequences might apply, LME did not provide details on monitoring or enforcement.
What LME has publicly stated is that charities do not need to use Enthuse exclusively.
If you have questions about your specific agreement, we recommend speaking directly with LME.
Because JustGiving remains the first choice for London Marathon fundraisers and helps charities maximise fundraising while delivering a trusted supporter experience.
Over £505 million has been raised through London Marathon fundraising on JustGiving, with more than £44 million raised through London Marathon 2026 fundraising so far. Charity place fundraisers raised an average of £3,697 on JustGiving.
Charities choose JustGiving because of:
- Proven fundraising performance at London Marathon scale
- A platform millions of supporters already know and trust
- Campaign Pages designed specifically for event fundraising
- Fundraiser coaching and stewardship tools
- Established supporter communications and fundraising journeys
- London Marathon-specific resources, templates and training
- Dedicated support from fundraising specialists
The most important question isn’t which platform is official. It’s which platform helps you raise more while delivering a great supporter experience.
Fundraising success isn’t just about collecting donations. It’s about activating supporters early, keeping them motivated, creating a great fundraising experience and helping charity teams deliver campaigns efficiently.
JustGiving helps charities through:
- Campaign Pages designed specifically for event fundraising
- Fundraiser coaching and stewardship tools
- London Marathon fundraising guides, templates and webinars
- Dedicated charity support
- Incentives designed to encourage early fundraising
JustGiving combines proven fundraising tools, supporter stewardship and established fundraising journeys to help charities maximise income without creating unnecessary additional workload.
New for London Marathon 2027
Get your fundraisers an extra £5.
From 1 July, everyone who creates a Fundraising Page linked to your Campaign Page receives a free £5 donation from JustGiving, limited to the first 5,000 fundraisers.
It’s one small way we’re helping charities activate supporters early and build fundraising momentum from day one.
Yes.
Every year, charities of all sizes use JustGiving to power successful London Marathon fundraising campaigns.
Recent examples include:
These charities share practical advice on supporter activation, stewardship, incentives and campaign planning that other organisations can learn from.
You can explore real examples, fundraising results and practical tips from successful charities in our London Marathon success stories hub.
Key lesson
The highest-performing charities tend to:
- Create pages early on JustGiving
- Activate supporters quickly
- Set clear fundraising milestones
- Maintain regular stewardship throughout the campaign
The most important question isn’t which platform is official. It’s how you maximise fundraising and create the conditions for supporters to achieve their best results.
Yes. We’ve updated our London Marathon guidance, campaign setup, reporting resources and support materials to reflect the new two-day event structure.
Teams across JustGiving have been preparing for the possibility of a two-day event for some time.
Whether you have places on Saturday, Sunday or both days, you’ll have access to updated resources designed specifically for London Marathon 2027.
Keep it simple. The charities that consistently raise the most money tend to focus on:
- Getting fundraising pages live early
- Activating supporters quickly
- Maintaining momentum throughout the campaign
- Sharing regular fundraising tips
- Making supporters feel recognised and supported
The fundamentals matter most: getting supporters fundraising early, maintaining momentum and delivering a positive supporter experience throughout the campaign.
Yes, we keep reporting simple and accurate, even for the new two-day event.
You can create reports just like you normally would, then see your combined fundraising total over the two days, or each day individually.
Plus, you can create templates so anyone on your team can see just the data they need for their job.
Focus on fundraising outcomes. Ask questions like:
- How do we get supporters fundraising earlier?
- How do we keep momentum high throughout the campaign?
- How do we help runners reach and exceed their targets?
- How do we provide the best supporter experience possible?
The charities that answer these questions well are often the ones that raise the most money.
If you’d like an independent perspective, organisations such as Fundraising Everywhere have been gathering feedback from charities about the impact of the London Marathon changes. Conversations are confidential and intended to help them understand how charities are experiencing the changes.
More broadly, charities can also engage directly with the Fundraising Regulator on fundraising-related matters.
FUNDRAISERS’ FIRST CHOICE
Start fundraising for London Marathon 2027
The most important question isn’t which platform is official. It’s how you help your fundraisers succeed.
1
Add your events
Saturday 24 April 2027
EVENT ID 9586753
Sunday 25 April 2027
EVENT ID 9536795
2
Create your pages
Create a Campaign Page for each day you have places.
3
Link your events
Link your Campaign Page to the correct Event ID to track all your fundraising and donations.