FOR CHARITIES
Raise more money in London Marathon 2027 with JustGiving
Sunday 25th April 2027
Launch a campaign, build your fundraising team, and raise more money for your charity with JustGiving, the first choice for London Marathon fundraisers.
GET STARTED
Create your London Marathon 2027 fundraising campaign
Thousands of charities use JustGiving to raise millions for their causes in London Marathon. Create your Campaign Page now to start raising more money with the world’s most trusted fundraising platform.
2-day event? We’re on it.
Event organisers are exploring a two-day format for London Marathon 2027! Create your campaign for a one-day event now and we’ll share your steps if a second day’s announced.
1
Create your campaign
The first step. Starting early can help your fundraisers raise up to £800 more.
Get our free guide for everything your charity needs to plan, personalise, and promote a successful campaign.
2
Connect to the Event ID
Next, connect your page to the JustGiving London Marathon 2027 Event ID: 9536795.
TOP CHARITY RESOURCES
Become your charity’s event fundraising expert
Get the resources helping drive life-changing London Marathon fundraising. See all London Marathon resources.
London Marathon Guide
Everything you need to smash your London Marathon fundraising goals with JustGiving.
Fundraiser email templates
Copy-and-paste emails to motivate your fundraisers at every stage of their journey.
Social media templates
Copy-and-paste social posts to share your impact with your community.
Fundraiser shareables
Share the top actions that will help fundraisers raise more in the first few weeks of your campaign.
More resources to support your success
JustGiving is the first choice for London Marathon fundraisers
We’ve helped them raise hundreds of millions of pounds for charities like yours.
£3,230
average JustGiving page value
96%
average activation rate
£505m
total raised on JustGiving (all-time)
CHARITY SUCCESS STORIES
Trusted by charities big and small
Charities fuel their mission in London Marathon with inspiring, branded Campaign Pages. See more examples from charities like yours.
RAISED £331,000
Scope
Scope smashed their goal by onboarding fundraisers fast and activating them early.
RAISED £375,000
Barnardo’s
They found success in London Marathon with meaningful objectives and strong stewardship.
RAISED £250,000
Spinal Research
They met their London Marathon goal with motivational milestones, live events, and more.
“Charity runners had JustGiving pages, allowing [the London Marathon platform’s] automatic pages to be ignored.”
- Sophie Maggs
Scope
“Our fundraisers loved having a virtual event in the months before London Marathon. We had a running coach to speak the past two years, and this has really made a difference.”
- Zoe Makings and Hayley Wessier
Leukaemia Care
“It’s easy for the charity and fundraisers to check their fundraising totals. Plus, everyone can see how they’re measuring up against others on the leaderboard – that bit of friendly competition encourages people to raise more!”
- Georgia Akers
Spinal Research
FUNDRAISER RESOURCES
Help your fundraisers smash their goals
Share our best tips with your supporters to help them reach that fundraising finish line! Discover more ways we support fundraisers.
The Perfect Page
Show your fundraisers how to make their page look its best and raise the most money possible.
Top Sharing Tips
Help your runners spread the word by sharing, snapping, storytelling, and more.
Running For Good
Motivate your runners to smash their running and fundraising goals with our top tips and training plans.
The incentives driving fundraising further
From shoutouts to spa days! See the incentives top charities are using to keep supporters motivated, recognised, and raising more.
READY TO GO?
Create your London Marathon 2027 Campaign Page
Gear up your marathon team for success and start raising money today.
WHY JUSTGIVING?
You’re in the right place
Here’s why 96% of London Marathon fundraisers say they’re Likely or Extremely Likely to fundraise on JustGiving again.
The first choice for London Marathon fundraisers
JustGiving is the crowd favourite! The majority of London Marathon fundraising happens through JustGiving.
25+ years of trusted expertise
Fundraisers have used JustGiving to raise over £7 billion, and we leverage our 25+ years to help you make the biggest impact possible.
Simple, fun, innovative tools and integrations
We keep fundraising fun, easy, and stress-free for charities and fundraisers with simple tools, sharing features, integrations, and more.
Campaigns as amazing as your fundraisers
Brand your London Marathon Campaign Page with your charity’s colours, logo, photos, videos, quotes, and more to inspire more donations.
A deeper understanding of online fundraising
We use our data from 10,000+ fundraisers using JustGiving every day to make ongoing optimisations that help you get more donations.
Resources built specifically for charities like yours
We talk to charities about their most successful London Marathon tips, then share them with you through interviews, webinars, blogs, and more.
Dedicated London Marathon fundraiser email journeys
Our emails built specifically for London Marathoners are designed to work alongside your own messaging to help you raise more money at the right times.
Fundraising Heroes board
We’re all about celebrating and showcasing the impact people make for you. They can see their position on the board and find other heroes taking part in London Marathon too.
Here to support you, always
Book a call with our Customer Success team to learn how to make the most of your Campaign Page.
READY TO GO?
Create your campaign
Gear up for success and start raising money today!
Link to Event ID 9536795