Jake Gilbert and Malick Thiam met during Freshman year and bonded over their love of storytelling and filmmaking. In the spring of 2021, they made a short video for Pearl Izumi- Malick being one of their ambassadors at the time- about morning bike rides through Vermont. The intention of the video was simply to create something together, but after posting it to their social media channels they realized the impact videos could have in inspiring their generation. People started asking questions about what bikes to purchase, what gear to use, and what roads to ride on. The following year they managed to grow the cycling club from a small group of students to a family of nearly 70 riders.

Following that video, companies started inquiring about video work for their brands, and they quickly realized there was a real opportunity to grow their business.

During winter 2022 they took a class called Middlebury Entrepreneurs. They formed connections in the outdoor business world, and transitioned their passion into a business. Their current client list includes Specialized Bicycle Components, Darn Tough, and Gordini.

As they continue to grow Pearson Media, they hope to use this funding to invest in camera equipment that can increase the production value for their clients. Specifically, they are hoping to purchase cinematic cameras along with professional audio recording equipment.

With Pearson Media, they will continue to produce meaningful, story-driven video content for outdoor brands.

Our website: https://pearsondigital.myportfolio.com/ Vimeo: https://vimeo.com/user71026173