This initiative is designed to highlight the extraordinary stories of GenderCool's Champions and drive meaningful engagement to uplift the stories of transgender and nonbinary youth.

The GenderCool Project is a youth-inspired movement that envisions a world where transgender and nonbinary youth are celebrated for who they are, and centers the voices of the young people themselves to dispel misinformed opinions. Those young people are called the Champions, and they are using their voices to bring positive change to the world. We know that when people hear the Champions, opinions change - that matters and it makes a difference.

What is "Support A Champion’s Story"?

Champion Spotlights: We will feature compelling narratives and content showcasing the incredible journeys of GenderCool Champions, transgender and nonbinary youth who are thriving. The GenderCool Champions are the next generation of leaders, changemakers, and creatives. They are young actors in high school who steal the spotlight on stage, athletes who are the cornerstones of their teams, and recent graduates entering college with big ambitions and the passion to make them a reality—and they also happen to be transgender or nonbinary.

Why This Matters

The "Support A Champion’s Story" campaign aims to elevate the voices of those who are at the forefront of advocating for transgender and nonbinary youth, and dispel misinformed opinions within our company about who they are in order to support them. By shining a spotlight on these remarkable young people, we hope to foster greater understanding, empathy, and support within our communities.